21st Century Innovative Marketing

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	21st Century Innovative Marketing is a marketing and business development firm located in Anaheim Hills, California. Donna Peterson is the CEO and has over 13 years of successful experience marketing products and networking to build business for client companies. Ms. Peterson has the skill set your firm needs to develop its business. She was the #1 sales representative in California while working with the Institute for Professional Development, and #6 nationwide. Donna Peterson has access to several networking associations in the California area. With her network she can help you develop business contacts that will create lasting business for your firm through managing your client relationships and building positive public relations within the business community to develop your company's brand equity. 21st Century Innovative Marketing can develop marketing plans and campaigns, and business development strategies that can efficiently reach your target market.

	Advertising for 2012? Im sure you have looked at your budget and wondered..how you should BEST spend your marketing or business development $$$$dollars. Well you can GUESS how or you can hire someone to not only best identify how to spend your dollars wisely but how to approriately present ALL your advertising to any kind of buyer. That’s right… we all use different modalities, different processes to buying, we respond to different colors, different messages, different campaigns, different communication styles and that means YOU need to know them ALL! Now if you dont know what I mean, then you must hire someone Asap. NLP-Neuro Linguistics is very effective when communicating with clientele or prospects in person, online, letters, advertisements or in any form. Do you know what colors, graphics, photos, words, context, content, order, language, people respond to? I do. Have you ever submitted a resume, a project application or any submittal that was thrown in the trash or never produced any response? Ever had a conversation that went in circles or abolutely went no where. If so, you have work to do, like most Companies. Save time and money and get your message through!! ITs not only the communication aspect, it’s also the pyschology you need to know that people like and RESPOND to. … Continue reading → Read more... Business Development Professional Costs less than Advertising!! As you may already know, I was previously a Director of Marketing for a large National University system throughout the United States. I ranked #7 in the USA and #1 in California. As the director I use to run different market campaigns everything from Newspaper ads, radio, print, publications, trade-shows, Tv, online, web, etc. And what I found out was that having a business development person go market to the target market was much more affordable than many of the other leads we paid for. For example, we could run an ad in the newspaper that would cost $5000, say we generated 20 qualified leads, the cost per lead would then be $250 per person. Another campaign could be a trade show, say the trade show cost us $2000 in total. We then picked up 100 leads, each leads was $20, not a bad return. Or you can send your BD client to a venue that’s $75, they meet 15 people, 7 are qualified leads in your market and your cost is $10.71 per lead. As you can see having the BD go to events is the best bang for your buck. But don’t forget in the other areas, your … Continue reading → Read more... Do we get overly exposed to radiation via our cell phones and electronics? http://electronics.howstuffworks.com/cell-phone-radiation2.htm Read more... 10 Reasons why you should start Marketing Today… 1. Your competition is doing it, so why arent you? Guess what the big companies you call your competition… clearly have the Edge on the market and if you keep acting like marketing means nothing..they will continue to dominate and take your market share because you’re not doing your due diligence and they are. See what big corporations do that small ones DONT is they have an entire full time marketing staff dedicated to promoting, branding and building new business. Some thing, most small companies neglect until its much too late. That’s right they have a copy writer, Director of Marketing, an online specialist, a website guy, marketing support staff, in house graphics and other various positions all used to support MARKETING and the growth of their company. Now if you dont even have a Marketing Director what does this say about where you are at compared to your competition. 2. It builds your Brand over time…. Studies show it takes people over 11 touches to buy, building and establishing rapport on the unconscious level with your clientele is even harder to do now a days. There are so many choices, so if your marketing dept. isn’t letting your clientele know how fabulous you … Continue reading → Read more... Do you wonder where our tax break dollars go? http://www.washingtonpost.com/blogs/federal-eye/post/undocumented-workers-got-billions-from-irs-in-tax-credits-audit-finds/2011/03/23/gIQAhtaKvJ_blog.html?hpid=z3 Read more... East coast Hurricane and lost of power http://news.yahoo.com/dangerous-hurricane-irene-threatens-northeast-003721553.htm Read more... Get yourself Sun ready… Find out what the index from 1-10 for UV means. http://www.epa.gov/sunwise/uvalert.html Read more... Events Happening NOW! The Orange County Fair, check the calendar for free admission dates. Read more... The Battle over the Budget http://money.cnn.com/video/news/2011/06/29/n_durbin_romans.cnnmoney Read more... For Free Mobile Video Calls… Use Tango, its an App. on the iphone, blackberry may even have it. Read more... Business Development and Marketing! How can I answer any questions about my business development and marketing services? Read more...